Log Files
As with most other sites, we collect and use the data contained in log files. The information in the log files includes your IP (Internet Protocol) address, your ISP (Internet service provider, such as Spectrum, Comcast, etc.), the browser you used to visit our site (such as Internet Explorer or Firefox), the type of device you used to visit our site (such as mobile, tablet, desktop, etc.) the time you visited our site, and which pages you visited throughout our site.
Cookies
We do use cookies to help us track users as they peruse our site. This helps us to ensure the best guest experience possible. You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings or by managing preferences in programs (such as Norton Internet Security, McAfee, etc.). However, this can affect how you can interact with our site and other sites.
We engage with third-party service providers to deliver banner advertisements and other advertising tailored to your interests when you visit certain websites. To learn more about using this information or choosing not to have this information used by our third-party advertising partner, please visit the Network Advertising Initiative. If you delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice.
Web Beacons and Pixels
MOR also collects non-personally identifiable information through the use of tracking pixels that appear on our pages. A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a web page and, in combination with a cookie, allows us to collect information regarding the use of the web page that contains the tracking pixel.
We use tracking pixels to trigger ads on participating websites based on activity tracked from the browser on a device used to visit the museum's website. We also use them to tell when an advertisement we run on another website has been clicked on by Museum of the Rockies website visitors, and use that information to judge which advertisements are more appealing to users.
To opt-out of these tracking pixels and services, please follow this link to opt-out of the Google Analytics-based tools, the Facebook Pixel, and the Bing Pixel.