Alicia Harvey

Alicia Harvey
Director of Marketing

Alicia was born in Cut Bank, MT, and spent most weekends and summers of her youth at the family cabin near Glacier National Park. She earned a Bachelor of Arts in hotel and restaurant administration and a minor in business management from Washington State University. From there, Alicia moved to Arizona to hold various management positions at Hyatt Regency Scottsdale at Gainey Ranch, managed Wahweap Lodge (now Lake Powell Resort) in Page, and opened and managed Hidden Meadow Ranch, a luxury guest ranch near Greer.

In 2003, she moved back to Montana to be the director of sales, marketing, and business relations for Glacier Park, Inc. (now Pursuit). In 2012, Alicia became Delaware North's regional director of sales and marketing for their hotels in West Yellowstone and Whitefish and their national park concession contracts in Yellowstone NP, Olympic NP, and Grand Canyon NP. In June 2016, she became the director of marketing at Museum of the Rockies, where her team executes a full suite of marketing and public relations functions for the museum.

Alicia and her husband Tim enjoy golfing, X-country skiing, snowshoeing, hiking, and mountain biking. She also enjoys swimming with sharks and drumming.

Contact Alicia via email or 406.994.2652


  • Montana State University's Hospitality Management/Culinary Arts (HMCA) Industry Advisory Board, 2020 – present
  • Montana Governor's Tourism Advisory Council, 2019 - present 
    • Vice President, October 2021 - present
    • Rules & Regulations Committee Member, 2020 – present
    • Marketing Committee Member, 2019 - present; Committee Chair, October 2021 - present
  • HRDC's Huffing for Stuffing Fundraiser; Planning Committee Member, 2018 – present
  • Bozeman Convention and Visitor’s Bureau, Marketing Committee Member, 2017 – present
  • Montana Dinosaur Trail Partner, 2016 – present
  • Big Brothers Big Sisters of Big Sky Country; Big Sister, 2015 – 2021
  • West Yellowstone Tourism Business Improvement District, Board Member, 2013 – 2016
  • Whitefish Convention and Visitors Bureau, Marketing Committee, 2009 – 2016
  • Glacier Country Regional Tourism Commission, Board Member, 1st Vice President, Marketing Chair, and President, 2003 – 2012
  • Waterton, Alberta Chamber of Commerce, Marketing Committee, 2009 – 2012
  • Flathead Valley Golf Association, Marketing Committee, 2009 – 2012
  • National Park Hospitality Association, Marketing Subcommittee, 2009 – 2012
  • National Geographic Waterton-Glacier International Peace Park Geo-Tourism Mapguide, Committee Member, 2007 – 2012
  • Flathead Convention and Visitors Bureau, Board Member, 2003 – 2010
  • National Tour Association, Active and Leisure Travel Board Member, 2003 – 2006
  • Greer Business Association, Secretary/Treasurer, 2002 – 2003
  • Arizona Hotel and Motel Association, Education Committee, 1998 – 2000


  • Google Analytics Certification, 2017
  • Google AdWords Search Certification, 2017
  • Customer Experience Management Certification, ReviewTrackers Academy, 2017
  • Crucial Conversations Certification, 2017
  • Change Leadership Certification, Cornell University, 2015
  • Advanced Email Marketer, Marketing Association, 2010
  • Certified Hospitality Sales Professional, American Hotel and Lodging Association, 2005
  • Hospitality Teaching Certification, Community Colleges of Arizona, 2000
  • Certified Hospitality Educator, American Hotel and Lodging Association,1998
  • Provisional Secondary Education Teaching Certification, Arizona Department of Education, 1998


  • MJ Murdock Charitable Trust Membership Marketing Project Grant, 2021
  • Google Grant for Non-profits, 2017 – present
  • All-Star Award Winner by Constant Contact, 2017 – 2019
  • George and Helen Hartzog Award for Outstanding Volunteer Service, Glacier National Park Centennial, 2010
  • Award for Outstanding Service and Dedication, Hyatt Regency Scottsdale, 2000