Alicia Harvey
Director of Marketing
Bringing over 25 years of distinguished senior leadership experience, Alicia is a seasoned professional adept at executing integrated sales, marketing, and public relations strategies for both non-profit and for-profit tourism organizations. Holding a Bachelor of Arts in Hotel and Restaurant Administration with a minor in Business Management from Washington State University, she possesses a robust foundation in hospitality and business.
Since assuming the role of Director of Marketing in 2016, Alicia has been at the forefront of the Museum of the Rockies, leading a dynamic team in the implementation of a comprehensive suite of marketing and public relations strategies. These strategies are carefully designed to seamlessly align with the museum's mission and strategic plan.
Beyond her museum-centric achievements, Alicia has excelled in hotel and resort management, cultivating a deep passion for delivering exceptional hospitality and providing superior customer service. Her keen expertise in anticipating guest needs has been a cornerstone of her successful career.
Alicia's impact extends beyond the walls of the museum. She serves as the esteemed Chair of Montana's Governor-appointed Tourism Advisory Council, overseeing the judicious distribution of the annual Lodging Facility Use Tax to tourism regions and convention and visitor bureaus. Additionally, she actively contributes as a member of Montana State University's Hospitality Management/Culinary Arts Industry Advisory Board, shaping the future of the industry's emerging leaders.
Outside the professional realm, Alicia finds joy in a myriad of outdoor activities, including golfing, X-country skiing, snowshoeing, hiking, and mountain biking. Her adventurous spirit has led her to unique experiences such as swimming with sharks, and she also channels her creativity through the rhythmic art of drumming.
Contact Alicia via email or 406.994.2652
COMMUNITY AND INDUSTRY RELATIONSHIPS
- Montana State University's Hospitality Management/Culinary Arts (HMCA) Industry Advisory Board, 2020 – present
- Montana Governor's Tourism Advisory Council, 2019 - present
- Chair, October 2022 - present
- Interim Chair, September 2022
- Vice Chair, October 2021 - October 2022
- Executive Committee Member, 2021 - present
- Rules & Regulations Committee Member, 2020 – present
- Marketing Committee Member, 2019 - present; Committee Chair, October 2021 - October 2022
- HRDC's Huffing for Stuffing Fundraiser; Planning Committee Member, 2018 – present
- Bozeman Convention and Visitor’s Bureau, Marketing Committee Member, 2017 – present
- Montana Dinosaur Trail Partner, 2016 – present
- Big Brothers Big Sisters of Big Sky Country; Big Sister, 2015 – 2021
- West Yellowstone Tourism Business Improvement District, Board Member, 2013 – 2016
- Whitefish Convention and Visitors Bureau, Marketing Committee, 2009 – 2016
- Glacier Country Regional Tourism Commission, Board Member, 1st Vice President, Marketing Chair, and President, 2003 – 2012
- Waterton, Alberta Chamber of Commerce, Marketing Committee, 2009 – 2012
- Flathead Valley Golf Association, Marketing Committee, 2009 – 2012
- National Park Hospitality Association, Marketing Subcommittee, 2009 – 2012
- National Geographic Waterton-Glacier International Peace Park Geo-Tourism Mapguide, Committee Member, 2007 – 2012
- Flathead Convention and Visitors Bureau, Board Member, 2003 – 2010
- National Tour Association, Active and Leisure Travel Board Member, 2003 – 2006
- Greer Business Association, Secretary/Treasurer, 2002 – 2003
- Arizona Hotel and Motel Association, Education Committee, 1998 – 2000
PROFESSIONAL CERTIFICATIONS
- Google Analytics Certification, 2017
- Google AdWords Search Certification, 2017
- Customer Experience Management Certification, ReviewTrackers Academy, 2017
- Crucial Conversations Certification, 2017
- Change Leadership Certification, Cornell University, 2015
- Advanced Email Marketer, Marketing Association, 2010
- Certified Hospitality Sales Professional, American Hotel and Lodging Association, 2005
- Hospitality Teaching Certification, Community Colleges of Arizona, 2000
- Certified Hospitality Educator, American Hotel and Lodging Association,1998
- Provisional Secondary Education Teaching Certification, Arizona Department of Education, 1998
PROFESSIONAL AWARDS & GRANTS
- MJ Murdock Charitable Trust Membership Marketing Project Grant, 2021
- Google Grant for Non-profits, 2017 – present
- All-Star Award Winner by Constant Contact, 2017 – 2019
- George and Helen Hartzog Award for Outstanding Volunteer Service, Glacier National Park Centennial, 2010
- Award for Outstanding Service and Dedication, Hyatt Regency Scottsdale, 2000