Marketing

Marketing

This team is responsible for planning, developing, and executing an integrated marketing and communications plan for exhibitions, educational programs, events, and development initiatives in order to increase the museum’s visibility, engagement, membership, visitation, and revenue.

Duties also include developing strategies to deepen the museum’s reach through branding, promotion, a combination of traditional and digital marketing tactics, social media, collaboration with other departments and community groups, earned media strategies, and budget management.