The dynamic Marketing team at Museum of the Rockies is dedicated to driving the museum's growth and impact through strategic marketing and communications initiatives, including the execution of effective social media strategies. With a focus on exhibitions, educational programs, events, and development initiatives, this team works tirelessly to enhance the museum's visibility, engagement, membership, visitation, and revenue.
Their responsibilities encompass the development and execution of an integrated marketing and communications plan, utilizing a wide range of traditional and digital marketing tactics. From branding and promotion to social media engagement, they employ comprehensive strategies to expand the museum's reach and captivate diverse audiences. Through compelling social media content, targeted campaigns, and community engagement, they leverage the power of platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn to create meaningful connections with the museum's audience.
Collaborating closely with other departments and community groups, the Marketing team creates synergistic partnerships to amplify the museum's presence and extend its influence. Additionally, they skillfully employ earned media strategies, harnessing the power of public relations to generate positive exposure for the museum.
Through effective budget management, they ensure that marketing efforts are optimized for maximum impact, aligning resources with strategic priorities. With a passion for innovation and a deep understanding of the museum's goals, the Marketing Team plays a vital role in elevating Museum of the Rockies to new heights of success, both in-person and in the digital realm.